Everything You Need For Beautiful Blonde
From powerful lighteners to precision toners and nourishing care, create brighter, healthier-looking blonde at every step.
From powerful lighteners to precision toners and nourishing care, create brighter, healthier-looking blonde at every step.
Fast lift up to 9 levels
AminoBond Protect delivers stronger, healthier-looking results
Blue Powder Lightener delivers maximum neutralization of warm tones for clean lift
Creamy consistency for controlled application
De-dusted to minimize airborne particles during mixing
No dedicated developer required
Reduces Breakage up to 84%*
5-minute processing allows for quick toning option in the salon.
Highly Pigmented Toning
Formulated with oxidative dyes for longer lasting color. High-impact, saturated toning on levels 8-10.
*Based on third-party instrumental tress testing on bleached hair treated vs bleached hair untreated.
Help guests keep their blonde hair looking light, bright and healthy with our Forever Blonde, Platinum Blonde and Platinum Plus collections.
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