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Everything You Need For Beautiful Blonde

From powerful lighteners to precision toners and nourishing care, create brighter, healthier-looking blonde at every step.

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Lift

NEW! Pre-Bonded Lightener On and Off-Scalp Blue Powder Lightener

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Fast lift up to 9 levels

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AminoBond Protect delivers stronger, healthier-looking results

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Blue Powder Lightener delivers maximum neutralization of warm tones for clean lift

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Creamy consistency for controlled application

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De-dusted to minimize airborne particles during mixing

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No dedicated developer required

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Dual-Purpose Lightener

New look, same great performance

  • 7 levels of lift
  • White powder formula
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Gentle Cream Lightener

New look, same great performance

  • Formerly SynchroLift Soft
  • 7 levels of gentle lift
  • Cream formula

Artist Testimonial

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“Pre-Bonded Lightener lifts so quickly! Even on darker levels, I was able to achieve rapid lift to those bright tones.”

icon of Brooklyn Cardenas, Paul Mitchell Pro Trainer Brooklyn Cardenas,
Paul Mitchell Pro Trainer,
@brooklyncardenas
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The Demi logo

Tone

NEW! Pre-Bonded 5-Minute Toners

Reduces Breakage up to 84%*
5-minute processing allows for quick toning option in the salon.

Highly Pigmented Toning
Formulated with oxidative dyes for longer lasting color. High-impact, saturated toning on levels 8-10.

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*Based on third-party instrumental tress testing on bleached hair treated vs bleached hair untreated.

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Maintain

Help guests keep their blonde hair looking light, bright and healthy with our Forever Blonde, Platinum Blonde and Platinum Plus collections.

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Marketing Support Materials

Paul Mitchell Pre-Bonded Lightener Roadmap To Success
Paul Mitchell Forever Blonde 5.5 x 8.5 Sign
Paul Mitchell Platinum Blonde 5.5 x 8.5 Sign
Paul Mitchell Blonde Brilliance 8.5 x 11 Sign
Paul Mitchell Get The Color Of Your Dreams 8.5 x 11 Sign
Paul Mitchell Blonde 20 x 16 Sign
Paul Mitchell Blonde 20 x 16 Sign
Paul Mitchell The Best and The Brightest 22 x 28 Poster

Tip Cards

Paul Mitchell Mission: Blonde
Paul Mitchell Curly Lights
Paul Mitchell Salt Lights
Paul Mitchell Bright Cashmere Blend

Video Support

Paul Mitchell Faster, Stronger Blonding Starts with Paul Mitchell
Paul Mitchell Get Better Blonde: Pre-Bonded Lightener Formula, Benefits & Results
Paul Mitchell Blonding Curly Hair Without Damage | Paul Mitchell Pre-Bonded Lightener
Paul Mitchell How to Get the Perfect Blonde | Bright, Dimensional Hair with Paul Mitchell Pre-Bonded Lightener
Paul Mitchell Dark to Platinum | High-Lift Blonde Transformation with Paul Mitchell Pre-Bonded Lightener
The Demi Inside the Formula, Benefits & Results