Color without commitment! This gel-like hair color conditions while it colors, offering incredibly rich demi-permanent results with exceptional shine.
No-Ammonia, No-MEA, No-Lift Formula
Won't lighten the hair's natural pigment.
Natural pH
Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
Mix of Direct and Oxidative Dyes
Create a longer-lasting hair color that lasts up to 4-6 weeks.
Soy Protein
Smoothes the cuticle to make hair feel softer and better hydrated.
Plant-Based Lipids and Oleic Acid
Condition, nourish and soften the hair for a silky feel and styling control.
Fast 5-20 Minute Processing
Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and color corrections.
Get into the season of everything spice with a sumptuous selection of Ginger Spice shades. Three tones will add a spicy twist to pre-treated blonde and copper shades, ranging from delicious hues of golden butterscotch and warm ginger to swirls of peach and papaya.
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*Based on JPMS™ 2019 sales
Send your guests home with the NEW Paul Mitchell® The Demi Color Gloss to keep color-treated hair vibrant between salon visits—available in 6 gorgeous hues!
Get glossing
Top Coat
Stand-alone service
Upgrade every guest with a Clear Top Coat that creates healthy looking shine while enhancing softness and hydration.
First-Time Application
For commitment-shy color guests
Enhance, intensify, deepen or tone down natural or color-treated hair without the commitment of permanent color.
Refresh
Add-on service during a permanent color retouch
Bring dull, faded mid lengths and ends back to life while simultaneously processing a permanent color retouch.
Tone + Refine
For all your blonding guests
Tone pre-lightened or highlighted hair for the perfect blonde.
Gray Blending
An alternative option for minimally gray guests
Blend gray naturally and discreetly while creating semi-opaque results.
Color Correction
A tool for correcting color
Fill or pre-pigment the hair when performing tintbacks, or use The Demi to minimize or control unwanted tones.
Once hair is lightened to the ideal level, choosing a toner to refine the look is simple! Depending on what kind of finish your guest desires, each brand has something to offer.
Learn more about The Demi Flash Toners
Just as the leaves begin to turn, guests can fall for an autumnal new shade and live the pumpkin spice dream.
The Demi Gold beige family is balanced with a tan background color and a touch of soft beige. Never too warm, bright or unnatural, 9Gb and 7Gb are excellent for refreshing faded single-process blondes and toning highlights of all levels. These pair beautifully with copper, red and orange-red shades, or brunette hues created with the N or NB families to soften tonality without darkening.
The Natural Copper family is formulated with a brown-to-tan background and a copper tone. The new 10NC shade combines the lightest tan shade and copper to create a balanced, nearly papaya or pale orange sherbert tone that is beautifully soft. It delivers a warm hint to the lightest color-treated or highlighted blonde tones.
Liquid demi-permanent color formulated to enhance or neutralize lightened hair. Flash toners process in 2-10 minutes.
*The Flash Toners are intermixable with each other but are not recommended for intermixing with Muted Metallics or other blended The Demi shades.
Brass-Free Blue Neutralize resistant, brassy gold tones or leave a beautiful blue-based platinum tone.
Brass-Free Violet Control and neutralize pale yellow tones in natural and pre-lightened hair.
Neutral Beige Use on pale yellow hair to leave a beautiful sandy beige result.
Mix 1:1 with Paul Mitchell® Processing Liquid
Demi-permanent conditioning formula that is intermixable and processes in 5-20 minutes for incredibly rich, shiny results.
This demi-permanent no-ammonia formula conditions hair while coloring to provide incredibly rich results with exceptional shine.
Why You’ll Love the Demi
*The Flash Toners are intermixable with each other but are not recommended for intermixing with Muted Metallics or other blended The Demi shades.
Mix The Demi shades in equal parts (1:1 ratio) with Paul Mitchell® Processing Liquid.
1:1
Use any one of these tips or a combination to achieve optimal gray blending:
Intermixing shades to create levels outside of the shades offered will provide stylists with the most predictability and creativity.
Top Coat or First-Time Application
Root Retouch Using The Demi
Refresh (During a Permanent Color Retouch)
Tone + Refine (Pre-lightened)
Gray Blending
For an initial application, follow the steps for Top Coat or First-Time Application.
For retouching gray hair, follow the steps for Root Retouch Using The Demi.
Intermixing shades to create levels outside of the shades offered will provide stylists with the most predictability and creativity.
It is recommended to perform an allergy test prior to a color service. especially for sensitive guests. Just like certain foods and materials, hair color products can cause allergic reactions in some people. Conduct the following test 48 hours before application.
Allergy Test Steps
Conduct the following test 48 hours before application.
1. Cleanse an area the size of a nickel behind the ear, touching the hairline. Pat dry.
2. Apply the actual color mixture you intend to use, including developer to the test area.
3. Let process for the intended processing time, rinse and pat dry.
4. Do not wash or rinse area for 48 hours. If no reaction has occurred, proceed with process. Do not use hair color if the guest has experienced any signs of irritation.
Everything you need to get to know the full line of The Demi is available through The eLearning Platform. Click on Content Library > Product Knowledge category to see the most up to date product knowledge courses.
For a complete selection of FREE downloadable salon resources, marketing collateral and social assets to support your Paul Mitchell® business, visit our Newsstand.
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Browse the topics below to find what you're looking for.
The Demi is a demi-permanent hair color. What is a demi-permanent color?
Demi-permanent hair color is often referred to as deposit-only color, because it does not usually lift or lighten the natural color. Some demi-permanent colors, including The Demi, use a combination of oxidative and direct dyes mixed with lower volumes of hydrogen peroxide to develop the color.
What are some of the service opportunities with The Demi?
The Demi is ideal as a stand-alone service to enhance existing hair color: as a top coat or to refresh faded hair, to tone and refine pre-lightened hair, or for a color correction to fill the hair (repigmentize) prior to a tint back. It is also used for gray blending as an alternative option for minimally gray guests. The Demi is also the perfect choice for a first-time application for commitment-shy color guests.
What are some of the key features and benefits that make The Demi so unique?
An important feature of The Demi technology is its no-ammonia, no-MEA, no-lift formula. This means it will not lighten or redden the hair's natural pigment. Another key ingredient is soy protein, which is used to help smooth the cuticle and make the hair feel softer and better hydrated. Plant-based lipids and oleic acid condition, nourish and soften the hair for a silky feel and styling control.
What is the pH of The Demi?
Neutral. The Demi is gentle on the hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle layer.
What dyes are used in The Demi?
The Demi uses a proprietary mix of direct and oxidative dyes to create a longer-lasting hair color that fades on tone and lasts up to 4-6 weeks.
What are the mixing and processing guidelines for The Demi?
The Demi is mixed in a 1:1 ratio of color to Paul Mitchell® Processing Liquid (7 volume / 2%). Timing ranges between 5 - 20 minutes at room temperature. The Demi shades, Muted Metallics and Clear require a standard processing time up to 20 minutes at room temperature. Flash Toners process between 2-10 minutes based on the desired amount of deposit.
What happens if I process The Demi for less than the recommended 20 minutes?
To maximize The Demi's deposit-only benefit, a full 20 minutes at room temperature is recommended (see exceptions in question 6). Shortcutting the timing results in underdeveloped color which may appear “hollow.” Additionally, the benefits of condition and smoothness, along with the longevity of the color results, will be compromised.
Can I use another Paul Mitchell® Clear or Cream Developer with The Demi?
No. The Demi is specially formulated to be mixed in equal parts with Paul Mitchell® Processing Liquid. Any other developer will adversely affect performance.
What is the consistency of The Demi?
The Demi mixes to a gel-like consistency that is easy to apply and versatile for both bottle or bowl and brush applications.
What type of gray blending will I achieve with The Demi?
The Demi will discreetly blend minimally gray hair. To maximize natural gray blending, select at a level 6 or darker that contains brown background: N, NB, BV or G. Follow the Gray Blending Guidelines in The Demi chart for additional information.
Can I use heat with The Demi?
Paul Mitchell® Professional does not recommend an external heat source (hood dryer, processing machine or diffuser) when processing The Demi.
Should The Demi be applied to wet or towel-dried hair?
The Demi is typically applied to clean, dry hair. However, when using The Demi to tone and refine pre-lightened hair, towel-dried hair is acceptable.
Can The Demi be applied the same day as a texture service?
Yes, thanks to its gentle, ammonia-free formula and conditioning ingredients.
Is The Demi formulated with background color and tone?
Yes. Background color is the foundation of the hair color base. It helps to produce naturally balanced results. The Demi shades are formulated with no background color (OR, R, VR, V), or with either a brown-to-tan (BV, N, NB, G) or a black-to-gray background color (PA, AA, A, MT). Tone is the special character or general reflect of a color. Violet, matte and gold are words that refer to tone.
Who is the Flash Toner client?
Any level 9-10 client who wants a fast and effective way to counteract or control warm undertones. Brass-Free Blue can neutralize levels 9-10 or leave a beautiful, blue-based platinum tone. For clients who think their blonde is too yellow, Brass-Free Violet will keep the hair looking cool. When light blondes require tonal adjustment, Neutral Beige will balance and refine the color.
Does Paul Mitchell® recommend shampooing to remove The Demi Flash Toners?
Yes. As with all chemical services, proper product removal from the scalp and hair requires a thorough shampoo. We recommend Paul Mitchell® Color Protect® Post Color Shampoo.
Which Paul Mitchell® developer is recommended for use with The Demi Flash Toners?
Paul Mitchell® Processing Liquid is designed to work with The Demi Flash Toners, because it provides the perfect liquid-gel viscosity. Mixing Flash Toners with other developers is not recommended. Mixing them with any other Paul Mitchell® developer could cause unpredictable tonal results and will change the viscosity.
What is the recommended processing time for the Flash Toners? Is it different than the other The Demi shades?
The recommended timing for The Demi Flash Toners is 2-10 minutes on towel-dried hair. The Demi standard shades and Muted Metallics are recommended to process up to 20 minutes on either dry or towel-dried hair.
Can I intermix The Demi Flash Toners with other The Demi shades or Muted Metallics?
No. Flash Toners are only intermixable with themselves and The Demi Clear. They are formulated to process in 2-10 minutes, while The Demi shades require a standard 20-minute processing time. Intermixing Flash Toners with The Demi shades will result in either over-processing the Flash Toners or under-processing The Demi standard shades.
The Muted Metallics shades (Lavender, Rose Gold and Silver) are uniquely formulated to produce diffused, wearable fashion shades, which are chosen for a singular look and meant to be formulated/used on their own.
Use the Paul Mitchell Professional Pre-Service Prep before each color service and see the difference a clean canvas can make.
Clear the way for better color
